Take a look into Rasha’s first collaboration with the modern, niche perfume brand, GHAWALI. In this project, Rasha was challenged to create a unique VIP experience centered around the slogan, ‘My scent, my story.’ Based on this, Rasha carefully crafted a custom experience that presents GHAWALI’s brand in an entirely new way by cultivating unique ‘Create your own scent’ stations hosted for 3 days from morning until night, a social event praised by VIP customers and influencers. Located in Al Quoz Dubai, Alserkal Avenue is a creative hub made up of warehouses filled with art, culture and unique businesses. Combining GHAWALI’s exclusive branding with Alserkal’s contemporary character challenged Rasha to think outside the box and create a space inside the warehouse that captured the essence of both the luxury brand and trendy area.