In this project, Rasha created GHAWALI’S first ever permanent concept for MUSE, a store that features inspiring concepts from around the world. Based in IRAQ, this curation of firsts and exclusives by MUSE portrays a ‘shop in a shop’ concept, where multiple brands showcase their products in permanent booths inside of the store. The ‘create your own scent’ station brought a fresh idea to the store, gathering a new clientele and delivering a unique experience for customers.